If we want to provide a definition for the digital marketing class, we must say that digital marketing includes all the practices and techniques that are used to market and promote Products and Services in the digital space.
These practices and techniques, as well as tools, are the same ones that are discussed and taught in the digital marketing course under different headings.
With this brief definition, you should realize the importance and necessity of digital marketing in the field of marketing and advertising in today's complex world.
Today, due to the growth of technology tools and people's tendency towards them, the most effective and efficient method of advertising and marketing is digital marketing.
In this course, effective digital marketing tools, skills, and techniques are taught, including various topics such as the introduction of digital marketing and the need to use it in all businesses, familiarity with the concept of SEM, and the impact of website traffic. And other online platforms in advertising, introduction to the concept and techniques of SEO and its extremely high importance in advertising and sales, content Production techniques, social media marketing, and other tools and skills of Digital Marketing.
Digital marketing topic:
- Basic Digital Marketing
- Content Marketing
- Content Generation
- Social Marketing
- Google AdWords
- Google Analytics
- Google Webmaster
- SEO
- Online Marketing Strategy
- Digital Branding
- Conversion Rate Optimization
- Email Marketing
- digital marketing campaign
- Online advertising (CPC – PPC)