In recent years, people have been spending less time reading Newspapers or watching TV commercials; A lot of your customers' time is spent on their mobile phone, computer or tablet, and you should be able to communicate with your customers there.
If you own a Product or service and you want to communicate more effectively and successfully with your brand audience, your presence in digital media is essential. Digital marketing is no longer a trend in marketing, but rather a tool for success in marketing and of course advertising, because unlike other marketing trends, you can measure your every activity.
In a simple definition, digital marketing is the promotion of Products and Services using electronic devices or the Internet. It includes text messaging, video, apps, podcasts, electronic billboards, digital TV and radio channels, and more. Digital marketing allows an organization to analyse its campaigns, content, and strategy to understand what it is doing.
What is the difference between offline marketing and digital marketing?
The most important point in the importance and difference of digital marketing with other marketing tools is its interactive marketing. Social Networks Web and Social Networks allow owners of goods and Services to interact directly with their audience or customer.
Also, unlike other traditional advertising and marketing tools, digital marketing is measurable and this is its most important feature. By defining a key KPI metric, you can measure the success of a digital advertising campaign in terms of budget and cost; What cannot be calculated in the case of offline media such as advertising in magazines and billboards, and the case of television advertising is not accurately measured.
But the next question is what is digital marketing Services?
It is generally offered on two platforms, the web and social networks.
Web platform:
- Search engine optimization or SEO marketing
- Web Design
- Digital advertising such as matched advertising and banner advertising and click-through advertising
- Email marketing
- Content Production marketing such as article writing, ad reporting and electronic public relations
- Video marketing
- Google Ads
- Landing pages
Social networking platform:
- Influencer Marketing
- Content Production marketing
- A digital campaign like content Production campaign by UGC user
- Ads on social networks such as Instagram ads, Telegram ads
But what is the purpose of these digital marketing activities and Services?
IBS offering digital marketing Services often offer benefits and capabilities that directly affect your business returns. The fact of the matter is that every business needs a specific business strategy and results depending on its needs. An example:
Suppose you are a novice start-up that has just launched a Product. Now, what do you need? To sell this Product. This is your main need.
But you have other needs. Knowing what your customer acquisition statistics are? How many of your visitors become customers? To what extent are your pages effective in attracting the audience and turning them into customers? These are your secondary needs that need to be met.
In general, digital marketing Services include several main axes:
Brand Awareness:
What digital marketing does, in addition to the core meaning of marketing, which is marketing, also reaches the upper layers of the business. Branding and building an effective image and face through content is one of the goals of digital marketing.
If you look at different sites or social networks of prominent brands, you will see how they try to create attractive, influential faces that match the charisma and personality of the brand.
Return on investment or ROI:
Nothing beats a return on investment like a powerful digital marketing campaign or online customer acquisition strategies. Even large advertisements, banners and billboards cannot affect the return on investment in this way.
This is the purpose of digital marketing Services. That you return your investment easier and faster. In simpler language, sell more and make more profit.
Digital Marketing Agency Selection Standards
- Be careful and obsessive when choosing a digital marketing agency. This is a choice that can have an impact on your business for years to come.
- Decide according to your budget and resources. Spending a lot does not always mean better and more powerful output. You need to know exactly what you need and do it.
- Look at the current clients of your agency and see which brands are working with it.
- Most importantly, check the content of the site and their media well and see how much technical and specialized knowledge they have in the field of digital marketing. This is very important. The agency itself can determine if they are useful to you.
- Collaborate with an agency that is up-to-date and dynamic and can interact fully with them. Listen to what you have to say and give reasonable reasons for all the expenses and activities they do for you. This allows you to make informed decisions and set your marketing budget wisely.
If you want to get your start-up and business on the right track and move forward quickly, you better get help from a good digital marketing agency and move forward with a professional business strategy.